FLORENCE — Jason Isbell said he remembers living in the Shoals and having to travel outside the area if he and his friends wanted to see a national touring rock band. So about two years ago, he and his manager, Traci Thomas, began seriously kicking around the idea of bringing a full-fledged music festival to the Shoals, the type someone would normally have to travel to Birmingham, Nashville or Memphis, Tennessee, to enjoy. "I thought it would be nice to drive into Florence to see someone play that normally plays places like Chicago or New York," Isbell said. And so was born ShoalsFest, the one-day music festival that will be held Saturday at McFarland Park.