Tru by Hilton is a category disrupter. It’s built from a belief that being cost conscious and having a great stay don’t have to be mutually exclusive. Tru focuses on what matters most to guests, with a hotel that is more than just a place to sleep, it’s a true travel experience.
With lower upfront investment costs, a stringent focus on operational efficiency and simplicity, and a focus on those things most highly valued by guests, this all-new-build, franchise-only brand is designed to be easy to build, operate and maintain and to appeal to millions of consumers who feel they have to compromise between price and a quality experience. Not any more!
By creating an original, back-to-basics experience with soul – grounded in value and anchored in the DNA of Hilton – we will win the hearts and minds of guests who are looking for social engagement, unexpected certainty and vibrant simplicity.
We will have 40 double queen rooms convenient for groups, 53 single kings and 5 accessible rooms for a total of 98 rooms.