Prevail Union Coffee
Formerly Wake Up Coffee, Prevail Union is a craft coffee bar and artisan market in the heart of Auburn. They proudly serve Prevail Coffee from our sister roasting company, and take their small batch roasts and prepare them to order.
We are Prevail Coffee Roasters, a craft coffee roaster and micro importer located in the heart of the Deep South. Our soul is in the soil, our ancestors were pioneering settlers and Muscogee Natives. We come from a long line of farmers, mill workers, soldiers and church-folk. There’s a little bit of dirt under our nails, but don’t let it fool you.
We have a taste for the finer things; the sweetness of a crop cultivated with hard work, care and passion. That’s why we care deeply about our farmers. We work with like-minded producers all over the world to source incredible coffees, grown with pride and a patient respect for our Earth. We stand by our farmers with partnerships based on integrity and fair pricing. We believe, along with William Faulkner, that “man will not merely endure, he will prevail… because he has a soul, a spirit capable of compassion, sacrifice and endurance”. We see our craft as a “privilege to help man endure by lifting his heart, by reminding him of the courage and honor and hope and pride” that it takes for a small seed to travel thousands of miles, through many caring hands from the soil to your cup. It’s a monumental task for such a seemingly simple thing which constantly reminds us that alone, we may endure, but together we prevail.
Join our journey and experience what happens when farmers, roasters and baristas come together with a combination of hard work and elegance that can only come from the Deep South.
For more information visit:
131 South College Street
Auburn, AL 36830
- Mon-Fri: 7am-12am | Sat: 8am-12am | Sun: 1pm-12am