Muscle Shoals National Heritage Area
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Muscle Shoals National Heritage Area

The Muscle Shoals National Heritage Area (MSNHA), hosted by the University of North Alabama with offices in Florence, was officially designated by Congress in 2009. The MSNHA spans the six counties of north Alabama's Tennessee River waterbasin and was developed to help preserve the history of this region by focusing on three main themes: music, Native American heritage, and the Tennessee River. UNA Box 5231, Florence 35632

468 North Court Street Florence, AL 35630
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(256) 765-5028
Office open normal business hours
Admission Charged
Some attractions are free; others charge admission
Office open normal business hours
(256) 765-5028

Getting There

North Alabama »
  • 468 North Court Street
  • Florence, AL 35630
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Where to Stay

Comfort Suites

Book a room at the Comfort Suites hotel in Florence, AL

Holiday Inn Express

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Limestone House Bed & Breakfast

Limestone Bed & Breakfast sets just a 5 min. walk from old downtown Florence, Alabama and just one block from the UNA campus. The Limestone House was built in 1915 by Col. CW Ashcraft. Close to almost everything, it is a great location to stay when ...

GunRunner Boutique Hotel

A 9 room Boutique Hotel in an historic building full of charm and character. It features a large common area perfect for corporate meetings, retreats and privacy. Suites are themed for area attractions and Alabama makers, like fashion designer Billy...

Marriott Shoals Hotel & Spa

Treat yourself to upscale elegance at Marriott Shoals Hotel & Spa. Our resort boasts an unbeatable location in Muscle Shoals, an area of vibrant music history. Come explore where Aretha Franklin, Otis Redding and Bob Dylan recorded some of their hits...

McFarland Park

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Hampton Inn & Suites Downtown Florence

Conveniently located in the heart of the Shoals area, we are within walking distance of fantastic shops, restaurants and the historical district. From the rushing waters of the Tennessee River to the tranquil beauty of historic Florence, our convenie...

The Stricklin Hotel

Nestled among the rich history and beauty of downtown Florence, The Stricklin Hotel guests will enjoy southern charm and hospitality as well as an atmosphere of timeless elegance, making every guest feel like The Stricklin is their home away from hom...
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Upcoming Events

Smoke on the Water BBQ Festival

The Smoke on the Water Festival is more than just a BBQ cook-off – it’s an event for the entire family! Sanctioned by the Kansas City BBQ Society and the Alabama BBQ Association, this cook-off will determine the very best barbeque from among the entr...

First Fridays Florence

Florence. First Fridays Florence. 877-290-8880. www.downtownflorencealliance.com/firstfridays. Free. Downtown Florence-- On the first Friday of each month from May through December, Historic Downtown Florence comes alive with art, music, shopping an...

UNA Campus Walking Tour

The Historic University of North Alabama campus tour will feature iconic buildings and landmarks on the campus, including the habitat of the university's lion mascot.

Shoals Storytelling Festival

Storytelling festival featuring nationally and internationally known tellers. This event has become a tradition filled with laughter and one-of-a-kind memories. We are excited to be hosting a variety of professional storytellers as well as musicians ...

Arts Alive Festival

Stroll through beautiful Wilson Park and enjoy this juried fine arts and crafts festival featuring artists from across the country. Great food and art activities for children make this fun event for the whole family.

42nd Annual Shoals Spirit of Freedom Celebration

Celebrate Independence Day in the Shoals! Live, nationally-known musicians, food vendors and more. The Independence Day Celebration culminates with one of the largest fireworks shows in the Southeast.

W.C. Handy Music Festival

The W.C. Handy Music Festival is a weeklong celebration of the musical heritage of northwest Alabama, honoring Florence native, W. C. Handy, "Father of the Blues." Over 200 events take place during the week, ranging from mini-concerts to headliner co...

St Florian Oktoberfest

Annual St. Florian Oktoberfest in St. Florian, Alabama
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Where to Eat

Singin' River Brewing Co.

We love to celebrate the variety of song that the Singing River brings with our brews for every taste. You will find a full range of beers including the smooth flavor of the Handy’s Gold and the rich, full taste of our Porter.

The Factory Cafe

The Factory is home to Alabama Chanin's flagship store and a full-service café, along with the Alabama Chanin design and production studios and Building 14 Design + Manufacturing services.

Trowbridge's Ice Cream & Sandwich Shop

Talk about love at first sight! In 1917, Paul Trowbridge stopped in Florence on his way to a dairy convention in North Carolina. He liked the area so much that he returned to Texas, packed his possessions and moved his family to Florence.

360 Grille

Located at the Marriott Shoals Hotel and SPA, this revolving restaurant offers breathtaking views of Florence. Soak in the sights as you indulge in one of our signature cocktails, an expertly prepared steak, or a decadent dessert that is perfect for ...

Rosie's Cantina

Rosie's Mexican Cantina serves traditional Tex-Mex cuisine in a festive atmosphere and boasts several locations in Huntsville. In addition to its reputation for serving breast meat chicken and homemade tortillas, Rosie's is known for its special hous...

Ricatoni's Italian Grill

Chicken and pasta, shrimp and pasta or lots of pizza that's Ricatoni's at its finest.

Bunyan's Bar-B-Q

With two locations, one in Florence and one in Sheffield, owner John Cole's caters to barbecue lovers with his special smoked barbecued chicken, ribs and pork meat.

Odette

Odette is a neighborhood eatery and shop in historic downtown Florence, Alabama serving elevated American fare with southern and international influences.
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Find Your Alabama Sweet Spot

Find the sweetest Alabama vacation spot perfectly suited just for you. Customize your next Alabama vacation by the type of experience you are looking for, then filter by the region of Alabama you want to visit. Don't know what your Alabama destination should be? Let our interactive location map be your guide. Now, where is your next Alabama Sweet Spot?

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