Nestled among the rich history and beauty of downtown Florence, The Stricklin Hotel guests will enjoy southern charm and hospitality as well as an atmosphere of timeless elegance, making every guest feel like The Stricklin is their home away from hom...

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A 9 room Boutique Hotel in an historic building full of charm and character. It features a large common area perfect for corporate meetings, retreats and privacy. Suites are themed for area attractions and Alabama makers, like fashion designer Billy...

Conveniently located in the heart of the Shoals area, we are within walking distance of fantastic shops, restaurants and the historical district. From the rushing waters of the Tennessee River to the tranquil beauty of historic Florence, our convenie...

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Treat yourself to upscale elegance at Marriott Shoals Hotel & Spa. Our resort boasts an unbeatable location in Muscle Shoals, an area of vibrant music history. Come explore where Aretha Franklin, Otis Redding and Bob Dylan recorded some of their hits...

Book a room at the Quality Inn hotel in Florence, AL

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A colorful treasure hunt! The Alabama Barn Quilt Trail is a collection of hand painted renderings of traditional patchwork quilt blocks displayed on barns all across Alabama. Take a drive through the beautiful Alabama countryside and tour the trail.

Fun, creative, enriching "touch everything" experiences focusing on places and heritage of the Tennessee Valley at Muscle Shoals, where exploration stimulates lifelong curiosity and learning.

67,100 acres extending 60 mi. between Wheeler Dam in Rogersville and Guntersville. Great fishing.

Gallery exhibits showcasing contemporary artists, rotated constantly to make each visit a rediscovery.

We are located on the cobblestone street in the historic area of downtown Florence. This is a one-way street.

W.C. Handy, the “Father of the Blues,” wrote beloved songs such as “St. Louis Blues” and “Beale Street Blues.” The W.C. Handy Birthplace, Museum & Library in Florence houses the world’s most complete collection of Handy’s personal papers and artifact...

We welcome you into our corner of the world, and we hope you’ll welcome us and our work into yours — wherever you go.

Largest domiciliary mound in Tennessee Valley. Native American relics found in area. Chronological displays and explanations of artifacts from Paleo to historic Native American ages.

A unique store that has been featured in Elle, Men's Journal, GQ, Men's Vogue, and The Wall Street Journal.

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Alabama Food's 2014 "Quest for the Best BBQ" Champion. Dry-Rub Hickory Smoked BBQ Meats. Carryout only. Thurs., Fri & Sat

Odette is a neighborhood eatery and shop in historic downtown Florence, Alabama serving elevated American fare with southern and international influences.

Rosie's Mexican Cantina serves traditional Tex-Mex cuisine in a festive atmosphere and boasts several locations in Huntsville. In addition to its reputation for serving breast meat chicken and homemade tortillas, Rosie's is known for its special hous...

Chicken and pasta, shrimp and pasta or lots of pizza that's Ricatoni's at its finest.

Riverside is a family restaurant that serves breakfast, lunch and dinner.

A family restaurant, with establishments in Florence, Decatur and Tuscaloosa, offering steaks, ribs, salmon and an array of other foods with special entertainment on Thursday and Friday nights.

With two locations, one in Florence and one in Sheffield, owner John Cole's caters to barbecue lovers with his special smoked barbecued chicken, ribs and pork meat.

Award-winning, hickory-smoked meats and sauces served in relaxed, casual-dining style hunting lodge. Home-made desserts win awards too! Voted "Best Ribs" by Times Daily readers 2004.