Concert in Florence, Alabama.

Florence

Florence, a vibrant town along the Tennessee River in Alabama, boasts a rich musical heritage, artistic allure, and Native American history. Its pleasant weather invites you to explore outdoor dining, biking, and live entertainment. Don't miss the Florence Indian Mound and Museum, the Frank Lloyd Wright Rosenbaum House, or the outdoor adventures at McFarland Park within the Muscle Shoals National Heritage Area

Nearby cities to Florence include Muscle Shoals, Tuscumbia, and Sheffield.

Concert in Florence, Alabama.

W.C. Handy Music Festival

Get ready to groove at the W.C. Handy Music Festival, a weeklong tribute to the musical legacy of northwest Alabama and the legendary "Father of the Blues," Florence's own W.C. Handy. With a vibrant lineup of over 200 events, from intimate mini-concerts to star-studded headliners, and everything in between like plays, art exhibits, picnics, and nightlife, the festival paints "The Shoals" area, home to Florence, Sheffield, Tuscumbia, and Muscle Shoals, in a harmonious hue. Visitors can also explore the W.C. Handy Museum to learn more about the man behind the music.

Discover the Sounds of Alabama
A musical paradise along the Tennessee River.

Explore Florence

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Tweets & Eats: A Journey from North Alab...

All thoughts and opinions are my own. You’re likely familiar with Alabama’s deep history, vibrant culture and warm southern hospitality.

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Four women are gathered around a large wooden keyboard. One woman is seated and playing the keyboard, while the other three women are standing and watching.


48 Hours in the Shoals

Come to the Shoals, the area embracing Florence, Muscle Shoals, Sheffield and Tuscumbia, and tune into Alabama’s music capital.

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On Lake Time

Summertime, and the livin’s easy, so the song goes. People love to escape the hustle and bustle of the city during the summer, and there’s no better place to find a slower pace in the summer than on the lake.

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Alabama Has a BBQ Culture All Its Own

Springtime in Alabama is chock full of art, music and food festivals. Visitors can find at least one or two festivals on any given weekend in almost every small town.

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Boutique Sleeps

Turn in for the night in these intimate, upscale accommodations found in some of the state’s smaller burgs.

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#SweetHomeAlabama

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How to Get There

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Florence is accessible from Highway 72, Highway 157, and Highway 20.

Find Your Alabama Sweet Spot

Find the sweetest Alabama vacation spot perfectly suited just for you. Customize your next Alabama vacation by the type of experience you are looking for, then filter by the region of Alabama you want to visit. Don't know what your Alabama destination should be? Let our interactive location map be your guide. Now, where is your next Alabama Sweet Spot?

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