Florence

Florence, a vibrant town along the Tennessee River in Alabama, boasts a rich musical heritage, artistic allure, and Native American history. Its pleasant weather invites you to explore outdoor dining, biking, and live entertainment. Don't miss the Florence Indian Mound and Museum, the Frank Lloyd Wright Rosenbaum House, or the outdoor adventures at McFarland Park within the Muscle Shoals National Heritage Area.

Nearby cities to Florence include Muscle Shoals, Tuscumbia, and Sheffield.

A musical paradise along the Tennessee River.”

W.C. Handy Music Festival

Get ready to groove at the W.C. Handy Music Festival, a weeklong tribute to the musical legacy of northwest Alabama and the legendary "Father of the Blues," Florence's own W.C. Handy. With a vibrant lineup of over 200 events, from intimate mini-concerts to star-studded headliners, and everything in between like plays, art exhibits, picnics, and nightlife, the festival paints "The Shoals" area, home to Florence, Sheffield, Tuscumbia, and Muscle Shoals, in a harmonious hue. Visitors can also explore the W.C. Handy Museum to learn more about the man behind the music.

Discover the Sounds of Alabama