Florence

Florence

Florence is known for its lovely architecture, as well as for its artistic charm, musical influence and Native American history.

Florence

Where to Stay

Marriott Shoals Hotel & Spa

Treat yourself to upscale elegance at Marriott Shoals Hotel & Spa. Our resort boasts an unbeatable location in Muscle Shoals, an area of vibrant music history. Come explore where Aretha Franklin, Otis Redding and Bob Dylan recorded some of their hits...

Hampton Inn Florence Midtown

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GunRunner Boutique Hotel

A 9 room Boutique Hotel in an historic building full of charm and character. It features a large common area perfect for corporate meetings, retreats and privacy. Suites are themed for area attractions and Alabama makers, like fashion designer Billy...

Comfort Suites

Book a room at the Comfort Suites hotel in Florence, AL

Residence Inn by Marriott

Not provided

Shoal Creek Gibbons Home

Wilson Lake Vacation Rental Home

The Stricklin Hotel

Nestled among the rich history and beauty of downtown Florence, The Stricklin Hotel guests will enjoy southern charm and hospitality as well as an atmosphere of timeless elegance, making every guest feel like The Stricklin is their home away from hom...

Quality Inn

Book a room at the Quality Inn hotel in Florence, AL
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What to See & Do

Deibert Park

Family-oriented park with walking trails, ponds and playground. Located next to Children's Museum of the Shoals. Various lesson plans for group tours.

W.C. Handy Birthplace, Museum and Library

W.C. Handy, the “Father of the Blues,” wrote beloved songs such as “St. Louis Blues” and “Beale Street Blues.” The W.C. Handy Birthplace, Museum & Library in Florence houses the world’s most complete collection of Handy’s personal papers and artifact...

Wheeler Lake

67,100 acres extending 60 mi. between Wheeler Dam in Rogersville and Guntersville. Great fishing.

Blackberry Trail Golf Course

Steven Plumer design. Rolling fairways, fairway and green-side bunkers, undulating Bermuda grass greens, wetlands.

Frank Lloyd Wright Rosenbaum House Museum

This house is Alabama's only structure designed by the most famous American Architect Frank Lloyd Wright. It is one of Wright's first Usonian Style Houses constructed (1939). This house and its contemporaries influenced American housing styles from ...

Florence Indian Mound Museum

Largest domiciliary mound in Tennessee Valley. Native American relics found in area. Chronological displays and explanations of artifacts from Paleo to historic Native American ages.

Le Vintage Soul Designs

We are located on the cobblestone street in the historic area of downtown Florence. This is a one-way street.

Norton Auditorium

Norton Auditorium is a 1,600+ seat auditorium on the campus of the University of North Alabama. Note: Norton does not have an elevator.
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Where to Eat

Smokin' On The Boulevard

Alabama Food's 2014 "Quest for the Best BBQ" Champion. Dry-Rub Hickory Smoked BBQ Meats. Carryout only. Thurs., Fri & Sat

Bunyan's Bar-B-Q

With two locations, one in Florence and one in Sheffield, owner John Cole's caters to barbecue lovers with his special smoked barbecued chicken, ribs and pork meat.

The Factory Cafe

The Factory is home to Alabama Chanin's flagship store and a full-service café, along with the Alabama Chanin design and production studios and Building 14 Design + Manufacturing services.

360 Grille

Located at the Marriott Shoals Hotel and SPA, this revolving restaurant offers breathtaking views of Florence. Soak in the sights as you indulge in one of our signature cocktails, an expertly prepared steak, or a decadent dessert that is perfect for ...

Trowbridge's Ice Cream & Sandwich Shop

Talk about love at first sight! In 1917, Paul Trowbridge stopped in Florence on his way to a dairy convention in North Carolina. He liked the area so much that he returned to Texas, packed his possessions and moved his family to Florence.

Taco Garage

Taco Garage makes tacos your way, with perfectly-seasoned proteins and fresh toppings surrounded by a homemade tortilla. Our menu is filled with quality ingredients that are freshly prepared and served up fast. Dine In, Order Online or Delivery with...

Famous Dave's Legendary Pit Barbecue

Award-winning, hickory-smoked meats and sauces served in relaxed, casual-dining style hunting lodge. Home-made desserts win awards too! Voted "Best Ribs" by Times Daily readers 2004.

Big Bad Breakfast-Florence

Every morning we serve families, old friends catching up, business meetings, students on their way to school, and college football fans headed to the game. We love being a place for you to gather together and fuel up for the coming day. And don’t ...
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