Imagine a traditional men's haberdashery where quality clothing, first-rate customer service and old fashioned Southern hospitality reign supreme. In a nutshell, that's Bernard's "Store For Men". Located on the Historic Courthouse Square in Downtown Jasper, Alabama (the home of the Bankhead family, including actress Talullah and the former Speaker of the US House, William Bankhead), Bernard's treats customers like family, offering chilled cokes (in the old-style small glass bottles), same day alterations, custom suits and shirts, as well as clothing by Hart Schaffner and Marx, POLO, Cutter & Buck, Overton Shirtmakers, Southern Tide, Columbia Sportswear, Austin Reed, Tommy Bahama and shoes b Allen Edmonds and other fine brands. At Bernard's customers can talk politics, football and swap a story or two while browsing. After all, Bernard's isn't just about shopping, it's about family and friends; a celebration of world-class clothing and small-town life. Owners Rusty and Elizabeth Richardson keep it that way, treating first-time customers and regulars alike as cherished friends.