Find your Sweet Spot in Alabama's authentic southern experiences

Arts & Culture

It can transport you into a new world, make you feel things you've never felt before or even force you to see things in a new light. That's the beautiful power of Alabama's culture and arts scene. Embark on a creative exploration today.

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Beaches

Feel the cushion of the soft, white sand underneath your feet, hear the soothing sounds of the waves crashing upon the shore. The ultimate beach-lovers oasis is waiting for you in Sweet Home Alabama.

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Civil Rights Legacy

Alabama is home to many impactful events that occurred during the Civil Rights Movement. Here, courageous leaders inspired a movement that forever changed the course of history. Celebrate an era of triumph and tragedy that redefined our nation.

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Food & Drink

Good food paves the way for meaningful conversations and memories that will last a lifetime, and no one understands that better than the chefs in Alabama. Experience mouthwatering culinary creations and unique dining experiences that will have you coming back for more.

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History

Only by taking a look back, can we tell you how we got where we are today. Uncover the past and learn about the people, places and events that have shaped Alabama's history.

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Music

Let the sounds of Sweet Home Alabama take you on a one-of-a-kind journey that spans across genres and time for a top of the charts experience.

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Outdoors

Adventure awaits. Mountains, caves and caverns to rolling waves by sugar-white sand beaches - Alabama’s vast geographical landscape is home to natural wonders of all kinds ready to awaken the explorer in you.

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Science & Discovery

Let Alabama speak to your sense of wonder. The mysteries of space and beyond can be explored here where imagination meets innovation.

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Sports

Sitting on the edge of your seat, a chill runs down your spine while watching your favorite team that has you coming back for more. Where champions are built, winning is the norm and losing is just called learning. Step into the fast-paced world of Alabama's legendary sports today.

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Year Round Golf

With Alabama’s vast geographical landscape and wildlife, many golfers enjoy not only the challenge of each course but also its natural beauty. Avid golfers and beginners can map their own perfect trail from the beach to the mountains here.

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