Natalie Chanin bases her fashion company out of Florence because the town was the only place where she could create her one-of-a-kind pieces. As a lifestyle company, Alabama Chanin produces well-designed and thoughtfully made goods that resonate on the international stage. These pieces are created out of 100% organic cotton and a strong belief in tradition and dedication to locally sewn garments and goods. Everything is made in the USA and made to be sustainable and responsible, as everyone in the company holds themselves to the highest standards. For a look at fashion that elevates and merges design, craft and sensibility, begin with Alabama Chanin’s look at how to do things right.