Beauty, history and adventure all come together in Alabama, a state rich in experiences for visitors to savor. It’s a place where you can take in all the sights, sounds, smells, flavors and sensations that you’ll always remember.

Your journey starts here.

Choose a video to uncover the state's authentic experiences – from a day at the beach to a trip to the moon.

Civil Rights Legacy

Hear the words that inspired a movement and celebrate an era of triumph and tragedy that redefined our nation.

Beaches

Feel the sugar-white sands of our best-kept secret: our Gulf.

Outdoors

Smell the fresh air of our abundant forests, water resources.

Year-Round Golf

See some of the most scenic and challenging golf courses.

Arts and Culture

Taste what makes Alabama a creative and culture powerhouse.

Science and Discovery

Experience your sense of wonder at our centers for science and discovery.

Explore the authentic Southern experiences that define Alabama

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History

Feel as if you’re transported back in time to the events that shaped our country.

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Beaches

Feel the sugar-white sands of our best-kept secret: our Gulf.

Experience_t_outdoor_adventure

Outdoors

Smell the fresh air of our abundant forests and water sources.

Experience_t_culture

Arts and Culture

Taste what makes Alabama a creative and culture powerhouse.

Experience_t_center_stage_civil_rights

Civil Rights Legacy

Hear the words that inspired a movement and celebrate an era of triumph and tragedy that redefined our nation.

Experience_t_unforgettable_arts

Music

Hear the rhythm and soul that shaped music history like nowhere else.

Experience_t_famous_food

Food & Drink

Experience world-class food and drinks from award-winning locations that transcend all expectations.

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Science and Discovery

Experience your sense of wonder at our centers for science and discovery.

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Sports

See the high-adrenaline, fast-paced world of Alabama’s legendary sports.

Experience_t_year_round_golf

Year-round Golf

See some of the most scenic and challenging golf courses.